Property Selling Guide
The property selling process
Firstly if you have a mortgage, check whether you are still within your existing mortgage term. If you are half way through a fixed term, there may be penalties for exiting early. Next arrange for your property to be valued.
- Listen to recommendations from friends, family and colleagues.
- Find out which estate agents are the market leaders in your area.
- Check out their online reviews.
- Find out how long have they been established for.
- Consider a mystery shopping exercise.
- Check if they advertise across all of the major property portals, gaining maximum exposure.
- Look at the similar properties they have for sale and have sold.
- Check the small print first, request or view online their terms of business, fees and contract lengths.
- Ask if they will they have a specific marketing strategy in mind for you.
There should be a clear marketing strategy in place for the first week of advertising, which can then be reviewed with you. If a buyer has not come forwards at this stage, this will give you a chance to to see what has and hasn’t worked. Initially the sales team will have visited your property so that they will have more confidence in promoting the property to the right target audience. This will also enable them to answer any questions potential viewers may have before arranging viewings.
When it comes to the viewings, establish whether it will be you or the agent conducting the viewings. Often an agent can be best placed to do the viewings. Their knowledge and experience will enable them to ascertain the viewers desires and motivations and upsell the important attributes of the property. Equally, if the property is not of interest, the viewer may be more forthcoming to the agent, without fear of offending the seller.
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